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10.08.2018 / 14:02

Сase studies: why and where iOS app development is more effective?

The world has opened up to modern ways of transacting business and mobile phone users have jumped on this opportunity by integrating their lives with technology. The desire to develop more mobile phone applications that match all users’ needs has never been as rife as it is now.

To begin with, there are two major players in the applications development industry. The iOS and android. There are numerous reasons why a developer may choose one platform to develop an application over the other.

Revenue Models

This interprets to whom you are targeting with your app development. There are more android users than there are iOS users, but still more app developers prefer to use iOS. The reason for this is that android has more ad-supported apps than iOS, which relies on the sales from their apps. However, it is worth noting that the iOS platform registered more revenues in 2017 than android. In 2017, statistics indicate that iOS earned 70% more than android developers in the first quarter alone.

The speed of app development release

How fast do you need your audience to start using your app? This question lingers in every developers mind. Yesterday’s technology can be obsolete tomorrow. Time constraint determines which model to go for. The iOS platform is much faster than android because of what we call system release cycle. The system release cycle in android is quite slow due to android fragmentation. Android fragmentation refers to the variety of active devices that spread across different screen sizes and different level of performance within the android system. This makes it become a challenge to come up with an app that will meet the compatibility frame of all the different android devices. If you go the iOS way to develop your app, your chances of releasing it to your audience is 2-3 times much faster.

The numbers game

We are in this thing for profit. Which platform suits your app development? Where will it be more in demand? The difference between the two platforms is that android has more users than iOS. This is the part where a developer need to know what he expects from his app. Is it to have more users of the app or regular users of the app? Which has the potential to earn more bucks for this app? iOS users are more engaged users than android users hence more revenue.

Explaining the demographics

We have already established that there are more android users than iOS users. However, we need to also establish that android users are mostly low-income earners and mainly from developing countries. Sustaining an app that you have to pay for is wishful thinking in this population segment. On the contrary, iOS users are young people who have a higher level of education. iOS users are more engaged and earn more. This makes them spend more money per app. Thus, the demographics of a place will influence the decision of whether to invest in an iOS app development within a certain population segment.

Cost of developing an App

It is not rocket science that the longer you take to develop an app is the more you will pay in terms of production costs. With this in mind, then developing an app on the iOS platform is much cheaper and faster than using the android platform. If android fragmentation is anything to go by, then the challenges to develop an app on the android platform is more costly because of the period it takes to put your app on the market. This coupled up with the fact that revenues from android app developments are lower than revenues from iOS platform. The cheaper option in this instance proves to be the most profitable as well.

In conclusion, developing any app comes with its fair share of challenges, which offer different learning curves. The fact that android fragmentation poses greater challenges makes learning what works within your app and what does not easy. If your company is only starting out and you are working on a limited capital as most startup companies do, then it’s advisable to go the iOS way as it will be faster to develop and market your app to an audience who will be able and willing to buy and engage with your app.