13.02.2020 / 16:38
AI-driven mobile solutions: what makes an app intelligent
Intelligent apps are driven by Artificial Intelligence, Augmented Reality, Machine Learning algorithms and Natural Language Processing. Such platforms provide users with advanced functionality and personalized experience. Intelligent apps are smart, contextual and proactive, they improve performance and increase efficiency. They are also constantly learning from user interactions being able to adapt to the behavior of every user. What features make a mobile app intelligent?
- Big Data Analytics
Intelligent applications should be data-driven to provide personalization experience, accurate predictions and suggestions. It will help your application to identify meaningful patterns using machine learning algorithms and provide predictive analysis based on pre-known conditions. This way you can automate daily business processes and improve your marketing strategies.
The ability to process big amounts of data helps applications to perform advanced data search and analysis connecting the closest objects. AI-powered matchmaking can weigh more than one hundred criteria plus historical data to provide the right decision for your business, hobby or soul. As a result, every user gets a unique experience interacting with your app that contributes to building long-lasting relations with your brand.
- Image recognition
AI is able to imitate the process of human vision linking a scene to objects and concepts retained in memory. It helps to extract valuable information needed for implementation of classification, clustering, tagging and visual search features. You can also improve the security level of your app using face recognition for information access.
- Natural Language Processing
More than 66 million Americans own a smart speaker starting their morning with a small talk with Alexa, Siri, etc. Natural Language Processing makes it possible for users to enjoy voice search, virtual assistants, voicemail messaging using a simple and convenient app. This way you can bring to your audience improved shopping experience and simplify the work of customer service.
- Zero-touch interface
Intelligent apps fitted with natural language processing features have already created a buttonless mobile design trend. The zero-touch interface will provide your users with seamless interaction and optimize space on the screen for valuable content related to your brand.
- Augmented Reality
Mobile or portable AR allows you to experience overlaying of digital content onto your view of the real world wherever you are. It can reshape the way your customers interact with marketing campaigns, products and services because they can test them through visualization and interaction.
Intelligent apps can accelerate daily processes and improve user experience in different spheres of our lives. Let’s have a look at some industry use cases:
Intelligent apps are powerful solutions for wearable devices and personal care. They can help users to measure, track and visualize data as well as give predictions and recommendations based on it. For example, the Meditation guide app allows users to control stress and anxiety providing personalized meditations depending on mood and state.
Computer vision AI-driven applications have become an absolute Retail trend. They offer numerous visualization opportunities from augmented commerce to computer vision design. For example, the Wizart application can help people doing a renovation to visualize paints, wallcoverings and floorings in their homes using a simple photo.
AR visualization available in an i-app can accelerate the learning processes by illustrating complex processes in a simple form. Intelligent apps can also become great teaching assistants helping educators in management tasks and back-office activities.
Intelligent apps are also popular in photo editing allowing their users to apply various filters and effects on their faces. For example, FaceApp allows users to take a selfie and swap faces with friends, change age or gender, and even see a specific emotion on their faces using an AI mechanism.
You can also implement intelligent applications in Energy, FinTech, Travel, Real Estate and other industries.
The future of mobile app development is inextricably linked with Machine Learning and Augmented Reality. Intelligent apps can improve business processes in Enterprise as well as provide a unique personal experience in Entertainment, Healthcare and Education. If you need an innovative mobile solution meeting your business needs and goals, Exposit Machine Learning Engineers are always ready to help you.